THE INFLUENCE OF PUBLIC DEMOGRAPHICS IN ISRAEL ON THE PERCEPTION OF CSR OF MEGA COMPANIES
THE INFLUENCE OF PUBLIC DEMOGRAPHICS IN ISRAEL ON THE PERCEPTION OF CSR OF MEGA COMPANIES

Summary/Abstract: The article was written as part of a study that focused on the public perception of corporate social responsibility in Israel. Israel is a relatively young country operating in the world market and multiple mega-corporations have a major impact on its local production, its currency value and the formation of the labor market of its residents. The goal of the study is to bring a better understanding of CSR effect, to improve both the implementation and the volume of social activities, as a beneficial action for both the society and the corporation.The article describes the public perception that the Israeli public has regarding the corporate social responsibility of mega companies in Israel, according to a demographic cross-section that includes ages, education, income, size of locality and more.

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