Trends And Opportunities Of Eco-Tourism With An Emphasis On Rural Tourism In Serbia
Trends And Opportunities Of Eco-Tourism With An Emphasis On Rural Tourism In Serbia

Summary/Abstract: The main purpose of this paper is to review the main trends and opportunities for development of ecotourism in Serbia using the available primary and secondary data. Representing space in which traditions and pride of medieval rural Serbia are woven in, the values of the idyllic landscapes of untouched nature are highlighted. Our country is committed to offer innovative programs within rural tourism on the European market. In this regard, we point out that the strategy of tourism development in Serbia established a selective approach, where the rural tourism stands out as a priority in forms of tourism that are tied to special interests. This is particularly emphasized development of ecotourism villages in mountainous areas, the water that offer a healthy environment, organic food, pleasant atmosphere, quiet holiday in the countryside, ethnographic and other cultural and historical values. It is expected that tourist visits in Serbia will be experiencing a gradual expansion, calculated on the representation of all age groups of tourists, various forms of tourism trends with rich marketing facilities in rural tourism. Serbia is ready to offer a new kind of tourist services - life in the country with the use of existing facilities for independent living of families with two or three members, with activities around the small, rural household.

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