Persuasiune şi discurs radiofonic
Persuasion and Radiophonic Discourse

Summary/Abstract: This article is an investigation into persuasive radio discourse (advertising) and the extent of the phenomenon of media communication through the radio press, presenting the various discursive and situational brands spotted on airwaves. We performed audio monitoring and considered, from a linguistic point of view, the radio advertisement broadcast on Viva FM Radio Station. The corpus that was the basis of our research is made up of transcribed speech fragments and we want the linguistic investigation achieved through our research to stimulate the development of new studies.

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