Kültürlerarası pazarlama iletişimi farklılıkları
Differences of intercultural marketing communication
Author(s): Sahil Nagizade, Yalçın KırdarSubject(s): Communication studies, Marketing / Advertising
Published by: Rating Academy
Keywords: Brand; Marketing; International marketing; Customer satisfaction;
Summary/Abstract: In today’s market, due to product variety and increasing competition, it becomes more difficult for marketers to keep their customers. This study is a descriptive study using screening method. The sample of this study consists of third and forth grade students, as 181 female and 99 male students, 280 students in total, enrolled in the Faculty of Communication in Azerbaijan Khazar University in Baku and Istanbul Maltepe University in Turkey. As a result of this study, it has been seen that the reasons of choices of the students who participated in the survey differ in accordance with the two countries.
Journal: Journal of Awareness (JoA)
- Issue Year: 8/2023
- Issue No: 1
- Page Range: 31-39
- Page Count: 9
- Language: Turkish