Kampanie społeczne w mediach publicznych. Problem wykorzystania bezpłatnego czasu antenowego przez organizacje pożytku publicznego
Social campaigns in public media. The problem of using free airtime by public benefit organisations

Summary/Abstract: This article deals with the issue of social campaigns prepared by public benefit organisations and presented in public media during free airtime. The cited data show that non-profit organisations do not use the free airtime allocated to them on public radio and television. The main aim of the article is to identify the factors that influence this state of affairs. Results of the conducted analyses indicate such problems as the lack of financial resources at the disposal of PBOs, lack of knowledge about the possibility of using free airtime as well as ignorance of the procedures, or the rules governing the (post) media reality.

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