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Yapay Zekâ Uygulamalarının E-Ticarette Kullanımı
Use of Artificial Intelligence Applications in E-Commerce

Author(s): Hüseyin Güven, Emine Türkan Ayvaz Güven
Subject(s): Business Economy / Management, Economic development, ICT Information and Communications Technologies
Published by: Dicle Üniversitesi, Sivil Havacılık Yüksekokulu
Keywords: Artificial Intelligence; E-Commerce; Machine Learning; Big Data; Artificial Neural Networks;

Summary/Abstract: Recent technological developments in electronics and computer science have deeply affected daily life and businesses. Artificial intelligence, which is one of the most striking concepts of these developments recently, is a research topic that includes many disciplines that should be examined from a broad perspective. Artificial intelligence applications are used in many business functions from human resources to marketing, from finance to production. Artificial intelligence has started a rapid transformation in the e-commerce sector as well as many sectors with its recent development. With artificial intelligence applications, it is seen that there is an increase in efficiency and productivity in businesses operating in the e-commerce sector. Considering that artificial intelligence brings a significant speed and cost advantage to businesses, it is important for e-commerce businesses that want to be successful in global competition to integrate artificial intelligence applications into their systems. In line with all these, in this study, evaluations will be made on how artificial intelligence is applied in the e-commerce sector in order to shed light on e-commerce businesses and consumers. In this context, the application areas of artificial intelligence and the concepts related to artificial intelligence will be mentioned and the use of artificial intelligence applications in e-commerce will be discussed. The study is important in terms of increasing the existing theoretical and practical knowledge in the field, bringing the relevant issue to the agenda, contributing to the practitioners in order to move forward in this regard, and filling an important topic in the literature.

  • Issue Year: 7/2023
  • Issue No: 13
  • Page Range: 69-94
  • Page Count: 26
  • Language: Turkish