СТВАРАЊЕ ИДЕЈА ЗА НОВЕ ПРОИЗВОДЕ НА МОДЕЛУ ИСТРАЖИВАЧКО-ПРОИЗВОДНЕ ЛАБОРАТОРИЈЕ – ПРОЦЕСНИ ПРИСТУП
IDEA GENERATION FOR NEW PRODUCTS ON THE MODEL OF RESEARCHING AND PRODUCTION LABORATORY – A PROCESS APPROACH
Author(s): Nebojša ZakićSubject(s): Business Economy / Management, Micro-Economics, Economic development, Accounting - Business Administration, Socio-Economic Research
Published by: Економски факултет Универзитета у Бањој Луци
Keywords: business process; new product development; idea generation; researching and production laboratory;
Summary/Abstract: Idea generation is necessary first step in the new product development process. However in most of enterprises is it neither institutionalizes nor defines as subprocess of key new product development process. Consequently, there are many omitted ideas and opportunities they could be transform in new products and focus attention on „wrong” ideas that result in products for which the customers have no needs. The subprocess idea generation, in this work, we discuss on the model of researching and production laboratory, using the process approach.
Journal: Acta Economica
- Issue Year: 5/2007
- Issue No: 6
- Page Range: 61-68
- Page Count: 8
- Language: Serbian