Mass media in post-1990 Romania's national minority languages: From means of communications to lever of influence
Mass media in post-1990 Romania's national minority languages: From means of communications to lever of influence

Summary/Abstract: A major right that national minorities in Romania acquired after the Revolution of 1989 was the freedom of speech. With the establishment of representative organizations of ethnic communities, the first publications in the native language appeared. Subsequently, most of them were transformed into bilingual publications, so that they were accessible to the majority population. The role of the media in the native language was initially to promote the languages of national minorities among the communities and to strengthen the community around this primary element of identity. However, there were also ethnic communities which, due to the very close relations with the country of origin, generated the appearance of satellite communities, formed by citizens of the respective countries established in Romania after 1990.They in turn organized themselves into non-governmental entities, with various objects of activity. However, they also paid special attention to the native language press, so that in turn they set up a series of mass media, the latter targeting only the language-speaking population of that language, which are written exclusively in native language. This articleexamines the publications set up by the representative organizations of ethnic Turks and Tatars in Romania, respectively the Turkish Democratic Union in Romania and the Democratic Union of Turkish-Muslim Tatars in Romania, in the mirror of the mass media set up and supported by Turkish citizens established after 1990 in Romania, aiming to identify the specific characteristics of each category of publications. Although apparently each of them has its own target audience, in reality the publications set up by Turkish citizens settled in Romania after 1990 address not only their own organizations and citizens, but also address issues related to the life and work of historical communities of Turks and Tatars. from our country. From a methodological point of view, the case study will be used to create the article, using the content analysis technique. The conclusions of the article will highlight the role of the two categories of publications in the daily life of communities, the influence of the messages sent, the importance given by the communities to each of the two categories of publications, the common elements and those that differentiate them.

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