Visibility of Political Leaders in the Media in the Conditions of the Slovak Republic Cover Image

Visibility of Political Leaders in the Media in the Conditions of the Slovak Republic
Visibility of Political Leaders in the Media in the Conditions of the Slovak Republic

Author(s): Viera Žúborová
Subject(s): Politics / Political Sciences
Published by: Katedra politológie - Univerzita sv. Cyrila a Metoda v Trnave
Keywords: political communication; visibility; media; political leaders; political preferences; political parties; Slovak Republic

Summary/Abstract: The position of political leaders in the conditions of the political and party system of the Slovak Republic attracts more and more attention. In many specialized studies, many views of their status, position, powers and ifluence can be found, but there is absence of their study from the point of view of their communication not only with society but with their respective parties as well. The aim of this study is to analyse not only the position of political leaders in the conditions of Slovak Republic, but also both in the system and in the context of their communication with society, or to which extent their communication affects - if it does - their position in elections as well as political preferences of the party they lead.

  • Issue Year: 2014
  • Issue No: 4
  • Page Range: 305-330
  • Page Count: 26
  • Language: English