АНАЛИЗА ТРЕНУТНОГ НИВОА ПРИМЈЕНЕ ОДНОСА С ЈАВНОШЋУ У ИНСТИТУЦИЈАМА У БОСНИ И ХЕРЦЕГОВИНИ
THE ANALYZE OF CURRENT LEVEL OF USE OF PUBLIC RELATIONS IN INSTITUTIONS OF BOSNIA AND HERZEGOVINA
Author(s): Dragiša StanišićSubject(s): Diplomatic history, Political history, Social history, Government/Political systems, Political behavior, Politics and communication, Politics and society
Published by: Економски факултет Универзитета у Бањој Луци
Keywords: Public relations; Institutions; Communication and Aimed public;
Summary/Abstract: Intensive development of public relations in Bosnia and Herzegovina started in second half of last decade of twentieth century when under the influence of international community occurred "replanting" of this management function from their states into mentioned area. In practic, effort, knowledge and money for needs of use of public relations in institutions did not give desired results. The main goal of this work is to present analyze of current level of use of public relations in institutions, as well as to define activities that are necessary to be realized in near future in order to have mentioned managerial function functional in accordance with world standards.
Journal: Acta Economica
- Issue Year: 8/2010
- Issue No: 13
- Page Range: 95-118
- Page Count: 24
- Language: Bosnian, Croatian, Serbian