REKLAM AFİŞLERİNDE KÜLTÜREL UNSURLAR
CULTURAL ELEMENTS IN ADVERTISING POSTERS

Summary/Abstract: Posters appear in various ways in everyday life for purposes such as transmitting information or a message to society, drawing attention to a topic, or announcing an event. Advertising banners that promote a brand, product or service are also one of them. Advertising posters use a number of strategies to differentiate themselves from competing brands identified in line with advertising campaigns. One of these strategies is the campaigns that the brand has made taking into account the cultural values in the society in which it is located. In the study, five advertising posters prepared in accordance with these campaigns were examined. The aim of this study is to examine the use of the cultural elements of the society in advertising posters. In this research, the qualitative research method, using primarily examined various brands advertising posters, advertising banners, banners and posters which is a type of a literature review made about culture under the heading of research on cultural factors.

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