INTERVIEW WITH MR. CONSTANTIN STRĂINU, PRESIDENT OF THE FRUIT AND WINE GROWING ASSOCIATION HILIȚA Cover Image

INTERVIEW WITH MR. CONSTANTIN STRĂINU, PRESIDENT OF THE FRUIT AND WINE GROWING ASSOCIATION HILIȚA
INTERVIEW WITH MR. CONSTANTIN STRĂINU, PRESIDENT OF THE FRUIT AND WINE GROWING ASSOCIATION HILIȚA

Author(s): Gheorghe Pascaru
Subject(s): Social Sciences
Published by: Asociatia Alternative Sociale
Keywords: social entrepreneurship; traditional products; social enterprise

Summary/Abstract: The fruit and wine growing Association Hilița was set up in 2009 following the initiative of some members of the local communities who saw the opportunity of enhancing the value of the geographical position held by the Costuleni commune – of which the Hiliţa village is part of – located in a fruit and wine growing area. They set the objective of developing together, at local level, a small business with traditional products, so that the fruits that cannot be sold in the markets are to be processed in a traditional manner and then sold in fairs, markets and exhibitions. In this way, they have built a fruit processing centre that makes traditional processed products. Starting with the spring of 2010, the Association is proud to have three certified products that are being recognized as Romanian traditional products – the Hilița jam, comfiture and compote. The Association includes owners of orchards, but also other members of the community are being considered, mainly those who desire to obtain such products following a traditional recipe.

  • Issue Year: III/2013
  • Issue No: 4
  • Page Range: 177-183
  • Page Count: 7
  • Language: English