Od fana do stalkera. Spektrum postaw fanowskich w koreańskim przemyśle kulturowym
From a Fan to a Stalker: The Spectrum of Fan Attitudes in Korean Culture Industry

Summary/Abstract: The article characterizes three fannish attitudes among South Koreanaudience of popular culture – the True Fan, the Ani-Fan and the Saseang (Obsessive Fan) by discussing fan activities and practices. The author puts particularemphasis on the Korean music industry, and its top-down way of structuringand manipulating the fan-object of affection as well as intra-fandom relationshipsthrough enforcing models of behavior and interaction with idols among fans. Thecategory of parasocial relationship is key to this analysis as central to Korean popculture industry; other concepts discussed include bottom-up and top-down practices and Deleuze’s rhizomatic concept of culture, especially fitting for a discussionconcerning the fan niche system found in South Korea as well as the interactionsbetween the fandom and the pop culture industry.

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