Yumuşak Güç Bağlamında Orta Asya’da Türk Dizileri ve TRT Kurumunun Rolü
The Role of Turkish TV Series and the TRT in Central Asia in the Context of Soft Power

Summary/Abstract: This article analyzes the relations between Turkey and the Central Asian states from the point of view of Turkish TV series, which are one of the main elements of popular culture. Questions to be answered in this research are formulated as follows: “What kind of a role did Turkish TV series play in the interaction/communication of Turkic peoples with each other?” and “Do Turkish TV series play an influential role in Central Asia in the context of soft power?” Content analysis was chosen as the method of Data analysis in this article. First of all, one of the factors that makes this study different from similar research is that the authors carried out field research in Central Asian states. This article features qualitative Data analysis. Due to the fact that since nearly 14.000 webpages were subjected to content analysis within the scope of this study, it represents a unique contribution to the national and international literature. In order to answer the abovementioned questions, the following roadmap was pursued: In the first chapter, following the method and literature sections, the concept of “soft power”, which is the theoretical framework of the study, was analyzed in terms of popular culture. In the next section, Turkish TV series, which play an important role in relations between Turkey and Central Asian states, were discussed. Hereunder, Turkish TV series published royalty-free on the Online pages originating from Central Asia were investigated. The authors focused on the Turkish series in order to provide a comprehensive content analysis in the light of the Data they obtained. At the last step, the broadcasting policy of Turkish Radio and Television Corporation (TRT) toward Central Asian states were evaluated in the light of Turkish TV series.

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