DESCOPERIREA FACTORILOR SUBCONȘTIENȚI CARE AFECTEAZĂ PROSPECTAREA ȘI LOIALITATEA ÎN MARKETING
UNCOVERING THE SUBCONSCIOUS FACTORS AFFECTING PROSPECTING AND LOYALTY IN MARKETING
Author(s): Ionica Oncioiu, Mihaela Mirela Dogaru, Diana Andreea MândricelSubject(s): Psychology, Business Economy / Management, Organizational Psychology, Marketing / Advertising
Published by: Universitatea Crestina "Dimitrie Cantemir"
Keywords: successful marketing; emotional connection;
Summary/Abstract: As a marketer, your job is to create campaigns that attract new customers and retain existing ones. You spend countless hours researching your target audience, crafting the perfect message, and designing the most compelling visuals. But what if all of that effort is only scratching the surface? What if there are deeper, hidden factors at play that are impacting your prospecting and loyalty efforts? Welcome to the world of subconscious marketing.
Journal: Revista Univers Strategic
- Issue Year: XIV/2023
- Issue No: 53
- Page Range: 159-161
- Page Count: 3
- Language: English