MAXIMIZAREA RELAȚIILOR CU CLIENȚII: CUM FUNCȚIONEAZĂ IMPREUNA NIVELELE ANALITICE ȘI OPERAȚIONALE ALE CRM
MAXIMIZING CUSTOMER RELATIONSHIPS: HOW THE ANALYTICAL AND OPERATIONAL LEVELS OF CRM WORK TOGETHER
Author(s): Ionica Oncioiu, Mihaela Mirela Dogaru, Diana Andreea MândricelSubject(s): Business Economy / Management, Theory of Communication, Organizational Psychology, Management and complex organizations, Marketing / Advertising
Published by: Universitatea Crestina "Dimitrie Cantemir"
Keywords: operational level of CRM; maximize customer relationships;
Summary/Abstract: n today’s business world, customer relationships are essential for success. With the ever-increasing competition, companies need to focus on building strong, lasting relationships with their customers. Customer Relationship Management (CRM) is the strategic approach that helps companies achieve this goal. At its core, CRM is about understanding customers and their behaviors, using that understanding to create personalized experiences at every touchpoint. But CRM has two levels that must work together for it to be effective: the analytical level and the operational level. In this article, we’ll explore how these two levels of CRM work together to maximize customer relationships and drive business growth.
Journal: Revista Univers Strategic
- Issue Year: XIV/2023
- Issue No: 53
- Page Range: 155-158
- Page Count: 4
- Language: English