INTRODUCERE ÎN PSIHOLOGIA CONSUMATORULUI
INTRODUCTION TO CONSUMER PSYCHOLOGY

Summary/Abstract: As a marketer, understanding consumer psychology is a crucial aspect of creating successful campaigns. Consumer psychology refers to the study of how people make decisions about what they buy, how they use products, and how they dispose of them. By understanding consumer psychology, marketers can better understand how to reach and connect with their target audience. One important aspect of consumer psychology is understanding the different types of consumers. Not all consumers are the same, and their decision-making processes and behaviors can differ greatly. In this article, we will explore the different types of consumers and how marketers can leverage psychology to reach them.

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