DE LA IMPULS LA METODIC: UTILIZAREA PSIHOLOGIEI PENTRU A AJUNGE LA DIFERITE TIPURI DE CONSUMATORI ÎN MARKETING
FROM IMPULSIVE TO METHODICAL: LEVERAGING PSYCHOLOGY TO REACH DIFFERENT TYPES OF CONSUMERS IN MARKETING
Author(s): Ionica Oncioiu, Mihaela Mirela Dogaru, Mihaela Nicoleta DuțăSubject(s): Business Economy / Management, Organizational Psychology, Marketing / Advertising
Published by: Universitatea Crestina "Dimitrie Cantemir"
Keywords: Methodical consumers; hybrid consumers:
Summary/Abstract: As a marketer, my primary goal is to reach out to as many consumers as possible and persuade them to buy my products or services. However, not all consumers are the same. Some are impulsive, while others are methodical. Understanding the different types of consumers and their buying habits is the key to successful marketing. In this article, I will explore the psychology behind impulsive and methodical buying, and provide tips on how to appeal to each type of consumer.
Journal: Revista Univers Strategic
- Issue Year: XIV/2023
- Issue No: 53
- Page Range: 129-132
- Page Count: 4
- Language: English