MARKETING DECISIONS MADE BASED ON THE PROBABILITY OF SUCCESS
MARKETING DECISIONS MADE BASED ON THE PROBABILITY OF SUCCESS
Author(s): Ciprian Pavel, Lucia NegruţSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Editura Eurostampa
Keywords: marketing decisions; estimate the probability; trend;
Summary/Abstract: Monte Carlo simulation is an important instrument for modeling business decisions first of all because it can work with a certain degree of uncertainty in the input data it uses. Many large companies in the world resort to models based on Monte Carlo simulation when they need some probable data about the products and services they have in their portfolio or the ones they want to launch on the market. The Monte-Carlo simulation model, adapted to the objective pursued, synthesizes and measures the conjugate influence of the central trend and of the random factors on the future values of the share price. The intelligent solutions offered by statistical computing programs allow us to develop several scenarios to approximate future stock price values
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XXIII/2018
- Issue No: 23
- Page Range: 120-127
- Page Count: 8
- Language: English