The Structure of Wartime Strategic Communications: Case Study of the Telegram Channel Insider Ukraine Cover Image

The Structure of Wartime Strategic Communications: Case Study of the Telegram Channel Insider Ukraine
The Structure of Wartime Strategic Communications: Case Study of the Telegram Channel Insider Ukraine

Author(s): Bohdan Yuskiv, Natalia Karpchuk, Oksana Pelekh
Subject(s): Media studies, Security and defense, Politics and communication, Present Times (2010 - today), Peace and Conflict Studies, Russian Aggression against Ukraine
Published by: Vilniaus Universiteto Leidykla
Keywords: strategic communications; reflexive thematic analysis; media reports; generalized components and subcomponents; events; war; Ukraine;

Summary/Abstract: This article focuses on the issue of strategic communications of Ukraine during the Russian-Ukrainian war, which began on February 24, 2022. The authors consider strategic communications as a system consisting of invariant and variable components that can be projected in media reports. The authors proceed from the fact that, on the one hand, the media are an instrument of strategic communications, and on the other, strategic communications are transformed and reflected in media reports. The study is aimed at revealing the structure of strategic communications, which is a characteristic of the period of armed conflict. Reports of the Telegram channel Insider Ukraine during the first 100 days of the war were analyzed. On the basis of a reflexive thematic analysis, using a one-way dispersion analysis, it has been found that the strategic communications of Ukraine during the war period consist of the following invariant components: interactive communications of Ukraine, operational communications of Ukraine, extraoperational communications of Ukraine, operational and extraoperational communications concerning the RF. These generalized components have their own sub-components, the intensity or total absence of which in media reports can be related to specific events of the war period. This study contributes to the understanding of the structure of strategic communications in general and during the war in particular.

  • Issue Year: 2022
  • Issue No: 3 (107)
  • Page Range: 90-119
  • Page Count: 30
  • Language: English