Еволюция в теорията за цените и ценообразуването
Evolution in pricing theories
Author(s): Marin BratkovSubject(s): Economy, National Economy, Supranational / Global Economy, Business Economy / Management
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: price; pricing; pricing theories
Summary/Abstract: The purpose of this paper is to give a short overview of existing in different economic eras views on value and price. The idea is to show the evolution in comprehension and improving the definition of the price, as well as to present a different point of view for the price.
Journal: Годишник - Висше училище по сигурност и икономика
- Issue Year: XI/2014
- Issue No: 1
- Page Range: 109-113
- Page Count: 5
- Language: Bulgarian