Иновативно управление на корпоративния имидж
Innovative management of corporate image
Author(s): Vladimir MikovSubject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Management and complex organizations, Business Ethics
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: image; reputation; brand; innovation; management; cognition
Summary/Abstract: Innovative corporate image management is characterized by the demand for a holistic effect expressed in consumer satisfaction. The claim for innovation is evidenced by the improvement of each of the stages in the „image – reputation – brand“ transfer process, the improvement criterion being measured by an assessment of the effect.
Journal: Научни трудове - Висше училище по сигурност и икономика
- Issue Year: IV/2018
- Issue No: 1
- Page Range: 156-176
- Page Count: 21
- Language: Bulgarian