SVAKODNEVICA RADA PREKO INTERNETA I FRILENSERSKIH PLATFORMI U SRBIJI
Everyday Work on the Internet and Freelance Platforms in Serbia
Author(s): Tamara PavlovićSubject(s): Economy, ICT Information and Communications Technologies
Published by: Centar za ženske studije & Centar za studije roda i politike, Fakultet političkih nauka, Beograd
Keywords: platform work; commodification of self; private/public; global/local; race to the bottom
Summary/Abstract: The main subject of inquiry is the everyday life of freelancers from Serbia who work on marketplace platforms. The research aimed to describe and explain the conditions and characteristics of platforms like Upwork, Freelance.com, and Fiverr. The question paper pose is how platforms shape everyday life. The paper shows us three main categories to help us think about and research platform work. First, how platforms are structured contributes to the commodification of the self. Freelancers must work on creating a digital self and new behaviour patterns. Secondly, the marketplace platforms can be understood through private and public divisions. Lastly, the everyday life of platform workers is shaped by the relationship between the global and local labour marketplace. Furthermore, the everyday life of platform work is shaped by the neoliberalization of the global labour marketplace and local context.
Journal: Genero: časopis za feminističku teoriju i studije kulture
- Issue Year: 2022
- Issue No: 26
- Page Range: 141-166
- Page Count: 26
- Language: Serbian