Стратегии за оптимално възприемане на противоепидемичните мерки срещу Covid-19
Strategies for optimum adoption of response measures combating Covid-19
Author(s): Yosif YosifovSubject(s): Politics / Political Sciences, Politics, Economy, National Economy, Supranational / Global Economy, Sociology, Security and defense, Health and medicine and law, Demography and human biology, Social Norms / Social Control
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: COVID-19; pandemic; response measures; adoption
Summary/Abstract: The effective COVID-19 crisis management requires the development of strategies for the optimal adoption of the epidemic response measures and for influencing the behavior of individuals, leading to their sustainable implementation. The article outlines mechanisms for segmenting and targeting messages and interventions in the field of public health, based on social networks as a channel of communication, as well as by controlling fake news and misinformation.
Journal: Годишник - Висше училище по сигурност и икономика
- Issue Year: XVIII/2021
- Issue No: 1
- Page Range: 154-160
- Page Count: 7
- Language: Bulgarian