UTJECAJ MEDIJSKE MANIPULACIJE NA JAVNO MNIJENJE
INFLUENCE OF MEDIA MANIPULATION ON PUBLIC OPINION

Summary/Abstract: Mass media, by their way of operation, have a widespread audience that is not spatially limited to a certain community. Therefore, the news distributed through the mass media is essentially content from the country, the region and the world. The development of online media has brought a new determinant, which is the possibility of interactivity and faster distribution of information and content. In this way, online media became the most frequently used media for information, but also for propagating ideas, attitudes, goals, whether it is political, individual, business or some other. Media manipulation is a common phenomena in today’s media, by which certain journalists or newsrooms or the powerful people behind them want to influence public opinion for various reasons. The goal of this paper is to show, based on the analysis of media content, how the media works if they want to achieve a large number of clicks and influence public attitudes, using real examples. Through content analysis, we will show media manipulation on web portals and television. The paper is based on the hypothesis that the media publish content whose sole aim is to provoke a reaction, i.e. to attract clicks, but also to influence the awareness of the recipients.

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