Рецензия на книгата „Фирмената реклама в България през първите десетилетия на ХХ век“
A review of the book 'Business advertising in Bulgaria in the early Twentieth century'
Author(s): Nikola VangelovSubject(s): Anthropology, Social Sciences, Theatre, Dance, Performing Arts, Education, Fine Arts / Performing Arts, Psychology, Music, Photography, Essay|Book Review |Scientific Life, Visual Arts, Communication studies, Sociology, Book-Review, Film / Cinema / Cinematography, Sociology of Art, History of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: advertising; Bulgaria; visual communication; art
Summary/Abstract: The monograph studies the business advertising in Bulgaria in the early twentieth century. More than 200 print adverts that are typical for the period have undergone detailed analysis. The German, Austrian and Swiss advertising theory and practise are also analysed, so that a comparison with the Bulgarian print advertising is made. The art critic’s read on the advertising communication makes up for a gap in the Bulgarian scientific field and is also useful for the specialists, as well as a wide range of readers, who are interested in visual communication.
Journal: Медиалог
- Issue Year: 2023
- Issue No: 13
- Page Range: 186-190
- Page Count: 5
- Language: Bulgarian