Изкуството в рекламата
Art in advertising
Author(s): Nikola VangelovSubject(s): Social Sciences, Education, Fine Arts / Performing Arts, Psychology, Music, Photography, Visual Arts, Communication studies, Film / Cinema / Cinematography, Sociology of Art, History of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: advertising; art; emotional appeals; marketing communications; brand
Summary/Abstract: The article discusses the manifestations of art in advertising communication. Object of analysis are world brands that creatively use the different movements and styles of art in order to lend colour to their communication and present their products and services in an interesting and unorthodox way to their target audiences. The various emotional appeals that aid in involving the consumers in this type of marketing communication are also studied
Journal: Медиалог
- Issue Year: 2023
- Issue No: 13
- Page Range: 163-178
- Page Count: 16
- Language: Bulgarian