PLAVO, CRVENO I ZELENO – INTERAKCIJE U MOSTARSKOM REALITETU
BLUE, RED AND GREEN-INTERACTIONS IN THE MOSTAR’S REALITY
Author(s): Dario TerzićSubject(s): Semiotics / Semiology, Semantics, Social Theory, Sociology of Culture, Sociology of the arts, business, education, Sociology of Politics, Identity of Collectives
Published by: Fakultet humanističkih nauka, Univerzitet »Džemal Bijedić« u Mostaru
Keywords: Mostar`s Reality; Chromatic; Green; Blue; Red; Social Daltonism;
Summary/Abstract: Chromatics, as a branch of communication science, is still developing. Until now, we have encountered this somewhat unusual scientiic discipline mainly in marketing, psychology of communication and similar subields. Understanding color as a symbol is only possible by abstracting the meaning on a higher cognitive and connotative level. We see colors, but we categorize them according to the rules of our social group, and our culture. Colors cannot be analyzed outside the context of culture, time and space. Research shows that 87% of information from the environment is received by sight, 9% by hearing, and 4% by other senses. he purpose of this work is to contribute to the understanding of the dynamics of coding, and especially the decoding of chromatic messages in environments where interpersonal communication is diicult. Decoding certain colors in the current reality of Mostar was a big challenge.
Journal: Slovo o
- Issue Year: 5/2022
- Issue No: 5
- Page Range: 741-758
- Page Count: 18
- Language: Bosnian