Mini-review on some neuropsychiatric perspectives of modern neuromarketing studies
Mini-review on some neuropsychiatric perspectives of modern neuromarketing studies

Summary/Abstract: The term neuromarketing has been the subject of much scientific debate over the past 20 years. Large companies immediately recognized the value of neurological research applied to consumer behavior and invested millions in in-depth studies that explained the underlying purchasing decisions. Neuromarketing or scientifically known as consumer neuroscience is a new field that integrates sciences such as neurology, psychology and marketing. Still, there are a lot of controversies in this area of research. Some say it is the best tool for research that can accurately reflect consumers' preferences and choices, while others argue that neuromarketing is becoming a tool for manipulation. When the brain becomes an open book for the advertising industry, a big question of ethics arises. Another problem that may be of interest for the study of consumer neurology is what happens to vulnerable people who are struggling with addiction problems or psychiatric illnesses. In this context, this paper aims to analyze several studies on the fundamental concepts of neuromarketing, as well as its implications from an ethical point of view. In this article we will explore the possible repercussions of consumer neuroscience from the psychiatric perspective of addictions.

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