UTJECAJ INTERNET MARKETINGA I DRUŠTVENIM MREŽA NA RAZVOJ BRANDA: STUDIJA SLUČAJA PHILLIPP PLEIN
THE IMPACT OF INTERNET MARKETING AND SOCIAL NETWORKS ON BRAND DEVELOPMENT: CASE STUDY OF PHILIPP PLEIN
Author(s): Ljubica Milanović Glavan, Antun GlasnovićSubject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Ekonomski fakultet, Sveučilište u Mostaru
Keywords: internet marketing; social networks; brand; Philipp Plein;
Summary/Abstract: The most popular social network globally is Facebook. In today’s competitive world, companies are struggling to market their products online. Social networks help to arouse interest in the brand and build consumer loyalty which results in good brand development. Modern businesses use social media to market products in online consumer markets that reach large numbers of people. Fashion brand Philipp Plein is present on four social networks: Facebook, Instagram, Twitter and YouTube. This fashion brand is presented there as a luxurious, daring and provocative brand and attracts the attention of a large number of people with its posts, primarily on Instagram. The website is designed in accordance with recent internet marketing trends, but there are still many possibilities for improvement.
Journal: Zbornik radova
- Issue Year: 2022
- Issue No: XXVIII
- Page Range: 192-204
- Page Count: 13
- Language: Croatian