LA CONSTRUCTION DE L’IMAGE DE SOI DANS LE DISCOURS D’INVESTITURE DE S.E.M. ALASSANE BALA SAKANDE, P.A.N. DU BURKINA FASO, VIIE LEGISLATUR
THE CONSTRUCTION OF SELF-IMAGE IN SPEECH INVESTITURE OF H.E. MR. ALASSANE BALA SAKANDE, BANG. OF BURKINA FASO, VII LEGISLATURE

Summary/Abstract: The investiture speech of His Excellency Mr. (H.E.M) Alassane Bala Sakandé (P.A.N) delivered on September 8, 2017 before the National Assembly of Burkina and broadcast live on Burkina National Radio and Television is not only his very first official speech but also a political discourse with multiple challenges, given the context of its production. Behind this speech that looks like a funeral oration, there lies a whole strategy of political communication based sometimes on the efficient exploitation of different forms of self-representation in the speech, sometimes on a deliberate desire to influence its audience by surfing on its emotions. If the form of the evoked content draws the attention, it is not less about the form of expression which rests on the rhetoric of the seduction and draws itself from the source of the enthymeme and logical reasoning. This paper questions in particular the notion of political ethos linked to that of pathos to examine the stakes of this discourse as logos.

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