THE MEDIA TREATMENT OF THE ROYAL SPEECH IN MOROCCO. ARGUMENTATIVE APPROACH TO A SPEECH IN THE CONTEXT OF CRIES Cover Image
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LE TRAITEMENT MEDIATIQUE DU DISCOURS ROYAL AU MAROC. APPROCHE ARGUMENTATIVE D’UN DISCOURS EN CONTEXTE DE CRIS
THE MEDIA TREATMENT OF THE ROYAL SPEECH IN MOROCCO. ARGUMENTATIVE APPROACH TO A SPEECH IN THE CONTEXT OF CRIES

Author(s): Kamal Chaaibat
Subject(s): Social Sciences, Media studies, Communication studies, Politics and communication, Studies in violence and power
Published by: Editura Alma Mater
Keywords: political discourse; media discourse; argumentation; power; Morocco;

Summary/Abstract: This article aims to provide an update on the media treatment of the speeches of Mohamed VI, King of Morocco, recently addressed to the people (August 20, 2022) when commemorating the historic event called “The Revolution of the King and the People”. By taking into account the Discourse Analysis (theorized by the French School), we will attempt to understand the argumentative part in the linguistic activity produced by the public media discourse, on the national scene, in reaction to the monarch’s discourse at the aforementioned occasion. It is thus an analysis of the media discourse in a political speech. It is therefore incumbent on us to detect, with the aim of emphasizing the metadiscourse, the argumentative strategies that journalists and analysts deploy, in particular on television because of their high visibility, not only in order to relay64“the political event” but also to try to overcome any communication challenge. If necessary, the challenge is to reach consensus concerning the first national cause: the territorial integrity of the kingdom.

  • Issue Year: 2022
  • Issue No: 33
  • Page Range: 63-73
  • Page Count: 11
  • Language: French