Cracking The Art Matrix. Is Instagram A Permissive Environment For Subversive Art?
Cracking The Art Matrix. Is Instagram A Permissive Environment For Subversive Art?

Summary/Abstract: Focusing on Instagram artists, intuitive creators developing artwork that is not subscribed to mainstream systems of art production, and their online artistic personas, this paper contributes to the understanding of how social networks shape a new form of artistness and whether this emerging language has the potential to sidestep institutionalised art as well as the consumerism logic of Instagram. Employing qualitative Instagram profile analysis and interviews, 2 Instagram users with subversive art practices are at the core of this study that aims to determine the tactics they are using in order to be identified as social media subversive art makers. Online persona studies are a developing ground and this paper represents, all the more so, a novel investigation into the performance of online artistic personas and its impact on the artistic production of meaning. This paper tries to ultimately understand whether Instagram represents a medium that can be efficiently used for its nature in order to spread complex critical ideas through artistic language.

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