The Impact of Social Media on the Destination Image Formation and Tourist Behavior
The Impact of Social Media on the Destination Image Formation and Tourist Behavior

Summary/Abstract: Social Media is becoming more important in the daily lives of consumers and can plays a major role in forming impressions about tourism destinations. This is especially true during the current pandemic, when traveling is restricted and people increase the time they spend online. Social media can play a distinguished role in searching for and sharing travel information. Moreover, social media also impacts travel decisions regarding which destination to select. Therefore it is particularly important for the tourism industry, where competition to attract tourists is the biggest concern. The purpose of this study is to find out the influence of social media on the destination image and impact on the visit decision.

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