Breaking the Linguistic Norm in Mass-Media - The Limits of Neology
Breaking the Linguistic Norm in Mass-Media - The Limits of Neology

Summary/Abstract: The paper argues in favour of adopting a whole-integrating perspective to fully understand the demand for a new eco-linguistics without rejecting neology as a manifestation of the live spirit of a language. Thus students will be in the position of handling the avalanche of media terms, whose prestige raises inversely proportional to the degree of instruction of the one who produces the news, either as an agent or as an actant. We highlight the idea that beyond the journalistic value of the news as such, a more adequate selection of the linguistic support is required in more and more instances, especially into the audio-visual field. The inflation of weird or inadequate terms can compromise a piece of information or the news, either by being rejected by the receiver, or by altering the initial message. It is important to study this linguistic phenomenon, as in the case of non-native Romanian speakers, the impact is increasingly noxious since the novelty of innovation surpasses the language knowledge of an intermediate level speaker.

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