Multimodalna argumentacja retoryczna w konstruowaniu obrazów sytuacji kryzysowych na przykładzie newsów telewizyjnych serwisów informacyjnych
Multimodal rhetorical argumentation in the media representations of crisis situations as illustrated through television news shows

Summary/Abstract: The article aims to uncover persuasive elements of television news reporting at the level of language, image, music and sound(s), which are used for multimodal rhetorical argumentation. The starting point is the assumption that the reality presented by a given news service is not an ideal and complete picture of a particular event, but rather it is a media representation created to shape the audience's awareness of the covered issue or to influence the emotions of specific target groups of recipients. Such multimodal argumentation patterns will be illustrated with the selected examples of representations of crisis in televized news shows broadcast between 2015–2019 by Polish public television channel TVP1.

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