TRANSNACIONALNE KOMPANIJE KAO NOSIOCI SVJETSKE TRGOVINE I INVESTIRANJA
TRANSNATIONAL COMPANIES AS CARRIERS OF WORLD TRADE AND INVESTMENT

Summary/Abstract: The aim of this paper is to analyze the relationship between transnational companies and world trade as well as investment, in terms of their advantages and disadvantages. Using the description method, transnational companies and their impact on world trade and investment are described in detail. Indispensable and integral part of world trade are transnational or multinational companies. Many economists have a common view when it comes to equating the terms "transnational" and "multinational." Namely, they equate these two terms and in the literature there is mostly the term "multinational". The influence of transnational companies on world trade continues to expand and does not stop, and is becoming more important. Without world trade, national domestic markets would be limited to domestic products and services. Multinational companies are generators of foreign direct investment and in most cases each foreign direct investment has its advantages and disadvantages, which primarily depends on the conditions in which the recipient country finds itself. When it comes to transnational companies and their impact on world trade and investment, by using the deductive method, it can be seen from the generally accepted facts and attitudes as well as other things, that everyday life is related to transnational companies and that they are deeply incorporated into world trade directly through investments.

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