MÜZE DENEYİM DEĞERİNİN ZİYARETÇİ MEMNUNİYETİNE ETKİSİ: GÖREME AÇIK HAVA MÜZESİ’NDE BİR UYGULAMA
THE EFFECT OF MUSEUM EXPERIENCE VALUE ON VISITOR SATISFACTION: AN APPLICATION AT GÖREME OPEN AIR MUSEUM

Summary/Abstract: The purpose of this research is to determine the effect of experience value of museum on visitor satisfaction.. Convenience sampling method, which is one of the non-random sampling methods, was used for domestic visitors and judgement sampling method was used for foreign visitors in the research. 655 domestic and foreign tourists visiting Göreme Open Air Museum consisted of the research sample. In the analysis of the data, analysis methods such as descriptive statistics, explanatory and confirmatory factor analysis and path analysis were used. As a result of the research, it was determined that all dimensions of museum experience value (education, entertainment, escape and aesthetics) had a positive and significant effect on visitor satisfaction. In the light of the findings obtained, suggestions were made for both theory and practice.

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