Evaluation of the touristic offer of the Republic of Macedonia Cover Image

Евалуација на туристичката понуда на Република Македонија
Evaluation of the touristic offer of the Republic of Macedonia

Author(s): Marija Ackovska
Subject(s): Economy
Published by: Економски институт - Скопје
Keywords: tourism supply; Macedonia; evaluation; subjective analysis; comparative analysis; SWOT;

Summary/Abstract: The elaboration subject of this paper represents an empirical treatment of Macedonian touristic offer/supply, at which within the frame of available data, I try to give objective estimation of its performances. Having in mind this goal, I have used; subjective analysis for the touristic supply, comparative analysis of the quality of touristic offer, and SWOT analysis of Macedonian tourism. Results from the completed analysis of touristic offer shows a relatively high level of quality, particularly in the part of significant developing potentials on resource bases, primarily presented through the attractive factors of the supply. Anyway, as a main defect of Macedonian touristic supply, we can emphasize the following: unfavorable image of Macedonia as a touristic destination, unfavorable contents and quality profiling of production factor of the touristic structure, and lack of existence of a clear developing concept, and particularly the very bad previous management with the touristic destinations. Overcoming of the above emphasized lacks of Macedonian touristic supply understands important structural changes and quality improvements in all key segments of the complex touristic supply. This is going to have a positive impact on improvement of performances in the all Macedonian touristic sector.

  • Issue Year: 9/2007
  • Issue No: 3
  • Page Range: 113-128
  • Page Count: 15
  • Language: Macedonian
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