A Reconfiguration of Americanism: Reception Space and Cultural Exchange
A Reconfiguration of Americanism: Reception Space and Cultural Exchange

Summary/Abstract: The present paper presents and analyzes the current assumption of Americanism in the circumstances of the contemporary accusations of “cultural hegemony” and globalization. In accordance with the principles of “New Americanism” regarding the role and function of Americanism in nowadays world, this study suggests some directions of research based on notions of cultural identity, cultural exchange, cultural mobility, contact zones and proposes a shift of focus towards the space of reception of the American culture.

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