Pitching research for research-enabled students: Reflections on my experience as a “test pilot” of the InSPiR2eS “Internship” Initiative Cover Image

Pitching research for research-enabled students: Reflections on my experience as a “test pilot” of the InSPiR2eS “Internship” Initiative
Pitching research for research-enabled students: Reflections on my experience as a “test pilot” of the InSPiR2eS “Internship” Initiative

Author(s): Yitong Li
Subject(s): Energy and Environmental Studies, Accounting - Business Administration
Published by: EDITURA ASE
Keywords: Pitching Research; Evolving Pitch; Media Slant; Greenwashing;

Summary/Abstract: As a “research-enabled” undergraduate student, I approached Professor Faff about opportunities for research projects. Recognizing that I had only limited research exposure, he devised a program of incremental learning, based on his “pitching research” framework (Faff, 2015,2021). Under close guidance, as a pilot case study of a new InSPiR2eS “Internship” initiative, I was assigned several tasks. The primary activity reported in the current pitching research letter, challenged me to create interactive "Reverse Engineered" pitches based on two recent research studies.

  • Issue Year: 21/2022
  • Issue No: 4
  • Page Range: 631-654
  • Page Count: 24
  • Language: English