Ageism or the stereotyping because of age: Definitions, effects and research methods Cover Image

Ейджизъм, или стереотипизирането по възрастов принцип: същност, ефекти и начини на изследването му
Ageism or the stereotyping because of age: Definitions, effects and research methods

Author(s): Donka Petrova
Subject(s): Social Sciences, Psychology, Social psychology and group interaction, Developmental Psychology
Published by: Софийски университет »Св. Климент Охридски«
Keywords: ageism; stereotyping; age; research methods

Summary/Abstract: The current material offers an analysis of the theoretical concepts of ageism: how it is defined, what are its possible causes and explanations, what are its sources in our society, what effects it exerts on intergenerational interactions and on the self-concept of each individual. The article also features a critical look at various research methods used to evaluate this construct. The further aim of the article is to present ways of counteracting ageism through education.