MIXUL DE MARKETING ÎN BIBLIOTECĂ - CE ESTE ŞI CUM SE APLICĂ
MARKETING MIX IN THE LIBRARY - WHAT IT IS AND HOW IT IS APPLIED
Author(s): Mihaela StaverSubject(s): Library and Information Science, Cataloguing, Classification, Library operations and management, Education and training
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: marketing; marketing mix; SLUSARB; library;
Summary/Abstract: The paper presents the main marketing strategies and the implementation ofthe marketing mix in the libraries. It mentions the creation of a marketing mix in the USARBS Scientific Library, which improves the visibility and image of the Library, thus attract moreusers.
Journal: Confluenţe Bibliologice
- Issue Year: 2021
- Issue No: 1-2
- Page Range: 37-40
- Page Count: 4
- Language: Romanian