Come comunicare per la Chiesa? Gli argomenti dai legami di successione
How to communicate for the Church? Arguments based on the structure of reality referring to the relations of succession

Summary/Abstract: Basically, all the argumentative techniques worked out on the rhetorical ground can be used in the communication for the Church. Their usefulness depends on the character of the issues which are considered and the type of the recipients to whom the Church turns to. Arguments based on the structure of reality referring to the relations of succession – like a cause- and -effect relation – let the discussion concerning the Church ‘bring down to earth’. Argumentation directed towards seeking the causes deepens understanding of the Church. Defining the results and evaluating the action on the basis of its consequences causes thattalking about the Church is talking about specific life where, yet, the person of Jesus Christ is the principle of everything that is good. The relation ‘ means- aim’ constitutes important space in the argumentation concerning moral issues, and the argument of going beyond is as if a natural technique of moving the moral issues to the spiritual level

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