SOCIAL MEDIA, PUBLIC OPINION, AND RESOURCE IMPLICATIONS FOR THE UNITED STATES AIR FORCE
SOCIAL MEDIA, PUBLIC OPINION, AND RESOURCE IMPLICATIONS FOR THE UNITED STATES AIR FORCE
Author(s): Seth A. Kline, Jonathan D. Ritschel, Robert D. FassSubject(s): Education, Media studies, General Reference Works, Business Economy / Management, Military policy, Politics and communication, ICT Information and Communications Technologies
Published by: Regional Department of Defense Resources Management Studies
Keywords: public affairs; social media; defense budgets; resource allocation; influencers; text mining; sentiment analysis;
Summary/Abstract: Social media has become a powerful force. t exerts influence by shaping the public’s perceptions of various issues, including defense-related topics. Public opinion, in turn, has effects on war, military policies, and budgets. Thus, understanding the public discourse and associated sentiment on defense-related issues and identifying influencers in social media is important. Techniques such as text mining are relatively inexpensive and efficient means to achieve these objectives. This study employs these techniques to empirically analyze Twitter references to the United States Air Force (USAF) over a seven-month period and provide recommendations for potential changes to current USAF social media operations.
Journal: Journal of Defense Resources Management (JoDRM)
- Issue Year: 13/2022
- Issue No: 2
- Page Range: 35-54
- Page Count: 20
- Language: English