Arrangement of Digital Leadership Strategy by Corporate Structures: A Review
Arrangement of Digital Leadership Strategy by Corporate Structures: A Review
Author(s): Vyacheslav Vladislavovich Makedon, Nataliya O. Krasnikova, Oleksandr P. Krupskyi, Yuliia M. StasiukSubject(s): Economy, Business Economy / Management
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: company strategy; strategic vision; digital leadership; digital solutions; digital platform; the business model of a company
Summary/Abstract: An ecosystem model of effective solution of the customer management quality issue based on the platforms’ (internal and external) interaction is proposed, which indicates that digital platforms are the main tool of digital corporate transformation and regeneration. The key elements of the digital leadership strategy based on the “business model-ecosystem” interaction were identified, allowing determining the main features of the digital leadership strategy and forming the deployment direction within the corporate structure. The “road map” model of digital leadership strategy formation is introduced, the stages’ sequence of digital strategy formation is systematised, and its key elements are outlined.
Journal: Икономически изследвания
- Issue Year: 2022
- Issue No: 8
- Page Range: 19-40
- Page Count: 22
- Language: English