Chinese Soft Power
Chinese Soft Power

A Case Study of Panda Diplomacy

Summary/Abstract: This paper examines China's public relations strategy of "panda diplomacy." The research used secondary sources to examine the role of panda diplomacy in Chinese public diplomacy. China's panda diplomacy is a unique tool for public diplomacy that may be used to spread Chinese culture to a global audience and create friendly bilateral relations between the nations where it is implemented. Compared to Confucius institutes or student exchanges, it has a greater impact on the perception of China in the international community. Panda diplomacy can assist China achieve its public diplomacy aims, demonstrating its efficacy as a tool for public diplomacy. As a result of this study, a better understanding of China's soft power and public diplomacy can be gained by studying the relationship between panda diplomacy and political ties.

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