„A kerítésen azt harsogta a plakát…”
„The poster on the wall trumpeted…”

A Historical Overview of Advertising Media and Audience Education at the Csiky Gergely Theatre in Kaposvár

Summary/Abstract: Today, there are many different advertising forms and media available to share information, whereas in the past, theatres often promoted their production at the time on a single sheet of paper. Playbills, posters, and brochures tried to impress audiences with the title of the play and the names of the creators (author, actors, director, etc.), and then these prints became more spectacular and richer in visual elements. As Marvin Carlson pointed out, these advertisements did not only serve as invitations but also helped the audience to interpret the performance. In this paper, I study the brochures and posters of the Csiky Gergely Theatre in Kaposvár. In the 1970s, the theatre employed talented editors and versatile artists who were involved in the graphic design of the printed materials. Focusing on the visual communication of these publications, I examine the possible processes of reception, promotion, and audience education.

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