Use of (Selected) E-Business Models in the Agribusiness Sector to Shorten the Food Supply Chains
Use of (Selected) E-Business Models in the Agribusiness Sector to Shorten the Food Supply Chains
Author(s): Emilia Bojkowska, Dariusz AmbrozińskiSubject(s): Business Economy / Management, Agriculture, Transport / Logistics
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: e-business models; short food supply chains;
Summary/Abstract: The aim of this paper was to identify and evaluate the potential of using e-business models to shorten short supply chains in food trade made by farmers. The research was based on a diagnostic survey. The interviews were conducted with a previously elaborated questionnaire. 104 food producers from the Province of Warmia and Mazury (województwo warmińsko-mazurskie) took part in the study. E-business models make it possible to shorten food supply chains. Farmers who sell their produce through e-commerce can eliminate intermediaries from the supply chain or at least limit their number, using such e-commerce platforms as polskiebazarek.pl, olx.pl, allegro.pl. The research results indicate that the most popular e-business model among food producers was the market creator model.
Journal: Olsztyn Economic Journal
- Issue Year: 16/2021
- Issue No: 2
- Page Range: 307-318
- Page Count: 12
- Language: English