Семантика на оценъчните предикати и тяхната съчетаемост в рекламния дискурс
The semantics of evaluative predicates and their collocation in advertising discourse
Author(s): Snezina KaragjozovaSubject(s): Language and Literature Studies, Economy, Theoretical Linguistics, Semantics, Marketing / Advertising
Published by: Софийски университет »Св. Климент Охридски«
Keywords: semantics; advertising discourse; evaluative predicates;
Summary/Abstract: The paper deals with the usage of a few types evaluative predicates in advertisements. The syntagmatic relations of these predicates are determined by their semantic structure.
Journal: Съпоставително езикознание / Сопоставительное языкознание
- Issue Year: 2007
- Issue No: 3
- Page Range: 81-96
- Page Count: 16
- Language: Bulgarian
- Content File-PDF